Becoming a lifestyle brand
Say hello to our new, friendlier, cooler, and more elevated Brand Identity!
Club Med unveils a modernized brand identity designed by Bleu Paris studio — the first rebranding since 2014.
Club Med’s updated creative branding signals an exciting evolution of our brand territory. This makeover is part of a bid to re-energise the brand, revive our personality and make it the most desirable lifestyle holiday brand on the market.
We are returning to our brand essentials: simplicity, epicureanism, nature, luxury and freedom.
Simplicity
A "less is more" transverse approach
Our updated Logos fit the brand’s core essence of simplicity and authenticity.
Personality
A strong and unique style, with our signature “pas de côté”
Our new Art Direction to storytell and showcase Club Med’s singularity and our Resort icons form a playful, hand-drawn and premium collection of emblems.
Discover our resorts
Exclusiveness
Premiumness to increase both brand and product desirability
Our new Color Palette of earthy colors conveys a desire to harmonize with nature. Our Exclusive Collection range has also been refreshed with new visual codes to showcase our luxury experience.